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38M
Visitors to Alberta in 2024
$14.4B
Record visitor spending across the province
250,000+
Tourism jobs — employing 10% of Albertans

Source: Travel Alberta Industry Hub, 2024 visitor economy results

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For Investors

The investment case for Alberta tourism: market momentum, development zones, all-season resorts and the concierge team behind them.

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Programs & Services

Funding streams, the Tourism Investment Program, and application guidance for operators, communities and developers.

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Research

Visitor statistics, market insights and performance reporting that ground every investment conversation in real data.

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